Scaling content design with AI
Empowered a 300+ person org to build on-brand artifacts without waiting in a queue, by turning my content decisions and rationale into reusable Claude skills.
Selected works
A collection of projects I've worked on
Works range from hands-on content design to thought leadership.
Craft & leadership
Redefining the leasing experience
Overhauled onboarding for a 0-to-1 product, replacing paper jargon with resident-focused content that drove upgrades.
Architecting clarity for a data-heavy dashboard
Redesigned a B2B portal with 230K monthly visits to improve information architecture, brand alignment, and discoverability.
Answering the call with human and AI agents
Over 60% of support calls were internet activations. I designed the conversation layer for a voice AI agent that could take them.
Culture & community
Celebrating team wins & looking ahead
Co-created a year-in-review experience to celebrate our collective achievements and to highlight each person, fostering a sense of belonging.
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Teaching others to track their impact
I turned a personal habit for annual reviews into a strategic framework, which I shared to empower content designers to surface their impact.
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Building community through conversation
Content design can be an isolating discipline. I co-hosted a podcast so practitioners had somewhere to feel less alone.
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