Content design portfolio
Content Design Lead turning complexity into clarity for regulated, high-stakes products.
About me
I'm a Content Design Lead with 8 years of experience working on complex systems in regulated industries. Prior to my career in UX, I was an English teacher, which is how I first learned to explain complex topics in simple words.
More about meCompanies I've worked for
Craft & leadership
Empowered a 300+ person org to build on-brand artifacts without waiting in a queue, by turning my content decisions and rationale into reusable Claude skills.
Claude skills built
Of company uses them weekly
Standing AI office hours
Overhauled onboarding for a 0-to-1 product, replacing paper jargon with resident-focused content that drove upgrades.
ARR in first 90 days
Of residents upgraded
Live leases fixed in 4 days
Redesigned a B2B portal with 230K monthly visits to improve information architecture, brand alignment, and discoverability.
Dashboard load time
Monthly users served
Max priority items, by principle
Over 60% of support calls were internet activations. I designed the conversation layer for a voice AI agent that could take them.
Projected annual savings
Vendors evaluated
Culture & community
Co-created a year-in-review experience to celebrate our collective achievements and to highlight each person, fostering a sense of belonging.
1 year-in-review, co-created
Best culture moment, per the team
I turned a personal habit for annual reviews into a strategic framework, which I shared to empower content designers to surface their impact.
Button 2025 selected speaker
100s of attendees reached
Content design can be an isolating discipline. I co-hosted a podcast so practitioners had somewhere to feel less alone.
3 seasons co-hosted
1,300+ Spotify followers
How I lead
Everything I do maps to caring about what I do and the people I work with.
I bring experiences together, thinking through systems and building for what works for today and scales for tomorrow. I do the same for people, helping connect teams to each other and to the initiatives they serve.
Strong teams are built on clear alignment. I believe it's important to ask the obvious questions to clear up assumptions and stay on the same page along the way.
Inclusive cultures that encourage teams to bring their full selves to work drive the best ideas. I bring a positive mindset and a passion for celebrating small and big wins.
Testimonials
“She has a natural ability to lead and inspire, constantly elevating the team's spirit and performance.”
VP, Head of Product Design · Taxwell
“Simply the best, AMAZING writer and team player Rosie is...”
Director, Content Design & Strategy · Rocket Mortgage
“She has this ability to teach while she gives her opinion in a truly disarming way, so as the listener you are able to internalize and absorb the lesson.”
Senior Digital Product Manager · Rocket Mortgage
“Rosie always approached the work with intention and inclusivity. She actively listened, asked thoughtful questions, and made sure everyone's voice was heard.”
Global Sales & Partner Enablement Program Manager, Tools & Processes · Reddit
“Her caring, charismatic approach to her craft is what makes her stand out amongst her peers... It was a joy working with her.”
Content Designer · Charter Communications
“She did a great job presenting the situation to our larger content team... Our stakeholder was visibly surprised at the high quality.”
Content Design Team Leader · Rocket Mortgage
